Marketo API Addon

Marketo API Addon allows you to use Marketo API to push leads created on experiences to Marketo.

How to enable

  1. Open the Store on the left sidebar of the Editor
  2. Search for “Marketo”
  3. Drag the Marketo API addon onto your project to enable it
  4. Create a new Marketo API Addon and give it a name, e.g. My Marketo Instance
  5. Follow the settings below and configure the addon


Once you have created your Marketo API Addon instance you will have to specify the credentials to use for authentication. These are: Client ID, Client Secret, Identity URL and Endpoint URL.

We suggest creating a new user and role specifically for API usage. If you haven’t created an API user before, please go through Marketo’s guide on how to do so.

Once you have created a user with API Access role, the Client ID and Client Secret are found in the Admin > LaunchPoint menu by selecting the custom service, and clicking View Details.

The Identity and Endpoint URLs are found in the Admin > Web Services menu in the REST API section.

Unbind from Page

All Addons on are, by default, bound to a single page only. This means that the Addon will be enabled and configured in the page you have added it only.

If you want to use the Marketo API Addon you have created in other pages you need to unbind from page. What this operation will do is that it will make it available across other pages. Whenever you want to use an unbound addon from another you can simply select it from the global addons list.

You can find the “Unbind from Page” button at the top bar of the addon screen. Simply click it to make it available across other pages.


Once your Addon is enabled and configured, you get access to the following action with which you can interact with the Addon:

Add Lead

Use this action when you want to push a lead to Marketo. By using this action you will have the option to select which Lead Fields you want to update. You can also associate the lead to any Custom Activities you have defined in your Marketo Account.

Updated on November 22, 2021

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