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Audience Data

Your Interactive Experiences on Dot.vu collect Audience Data when your users participate in them and for example submit a form, play a Marketing Game, or go through an Interactive Video.

Audience Data Fields

Audience Data Fields are like columns on a datasheet where your users are the rows.

Audience Data Fields exist in three different domains:

  • Default fields. A list of fields available from the start, which includes fields like email, name and address.
  • Custom fields. You can create custom fields for any other data you wish to capture.
  • App fields. When you use app components, they often export Audience Data Fields automatically. For example the answers to questions on a quiz, the number of answered questions on an assessment, or a personality result on a personality test.

Creating Custom Audience Data Fields

To create custom audience data fields:

  1. In the editor, open the Data menu on the right sidebar
  2. Navigate to the Audience Data tab
  3. Add any number of fields you wish, name them and select a data type that suits the data you will collect on them. You can also define a default value.

Now you can use modify actions on your Interactive Experience to modify those fields.

For fields to be available on multiple projects, you can instead create and manage them on your Dashboard > Audience > Audience Fields. For example, a field loyalty points could easily be related to multiple projects.

Note: audience data fields are always saved, so make sure the audience data fields you define are fields you wish to save for each visitor. If it’s data that should only exist during the interactive experience, use Session data instead.

How To Collect And Modify Audience Data

Once you have a data field that you wish to modify, here’s how you can set it up:

  1. Navigate to the stage where the data is to be modified
  2. Decide what should trigger modifying the data. For example: it could be a “On click” trigger of a button component, such as when submitting a form; or it could be a “when this stage loads” trigger on a Ruleset; or a “whenever this quiz is finished” trigger on a Quiz app.
  3. Wherever the trigger is, you can then define an action to modify the data field you wish to change.

Viewing Audience Data Of A Project

From your Dashboard > My Content, mouse over the project you wish and click the Audience link.

If you are already in the project, viewing a published version, editing the project or viewing its analytics, then simply click the Audience link on the top bar.

When you arrive at a project’s Audience Data a filter with the project’s collected data is applied by default. You can then further customize the filter by clicking the Filter button, so you can exclude certain fields, include other fields not related to the project (e.g. email and name) and define conditions on the selected fields.

Custom Filters On Audience Data

A filter defines three aspects so that you can narrow what data you see and/or export:

  • What fields to show – e.g. name, email, score, memberId
  • Conditions on those fields – e.g. score greater than 10
  • Include visitors, contacts, or both

To define, manage and apply filters, navigate to your Dashboard > Audience > Audience Data and click the Filter button to open the Filters menu.

Here you can:

  • Create a new filter
  • Name/Rename the current filter
  • Save the current filter
  • Load a previously saved filter
  • Add fields from your projects. Click the Add Data From Project button to be able to select fields from one or more of your projects.
  • Select which fields to show. Use the checkboxes on the listed fields to select which to show.
  • Apply conditions per field. To further filter your results, use the filter icon to add one or more conditions to any of the fields you have checked.

Tip: when combining global data, such as email and name, with data from a project, such as the score on a Quiz, it is smart to add the Pages Visited field from the default fields, and then apply a condition to it as to filter only for visitors and/or contacts that have visited that specific project.

Exporting Audience Data

To export Audience Data:

  1. Navigate to Dashboard > Audience > Audience Data, or to the Audience page of any of your projects;
  2. Load or define a filter and apply it;
  3. Click the Export button on the top right corner

An email will be sent to you with a temporary link to the data export.

Important: if you require a more secure method of data transfer, such as to an SFTP server, please contact support via the LiveChat function.

Updated on June 26, 2023

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